POSITION: WFNL MEDIA MANAGER
MEDIA MANAGER
WESTERN FOOTBALL NETBALL LEAGUE
CLOSING DATE: 31 MAY 2026
FULL POSITION DESCRIPTION – CLICK HERE
The Western Football Netball League (WFNL) seeks a creative Media Manager to lead digital, media and communications. Drive content, coverage and engagement across platforms, telling our story and showcasing people, Clubs and moments that define the League, while supporting events, partners and brand growth in a community sport environment.
Who We Are
The Western Football Netball League (WFNL) is responsible for the governance and strategic development of community football and netball across Melbourne’s western region.
Comprising 34 Member Clubs, more than 400 teams and 10,000 participants, the WFNL delivers inclusive Open Age and Junior competitions. Our vision extends beyond competition – we are committed to strengthening community connection, participation and the long-term growth of football and netball in the west.
Our Values
The following values guide everything we do at the Western Football Netball League:
Integrity: We act with transparency, honesty, respect and fairness in all that we do.
Progressive: We strive for continuous growth and embrace opportunities to improve and evolve.
Engagement: We communicate openly, regularly and effectively with our Clubs and key stakeholders.
Commitment: We hold ourselves accountable and deliver on our commitments to our stakeholders.
Key Responsibilities
The Media Manager is responsible for leading and growing the WFNL’s media, communications and digital content strategy, driving audience engagement, brand growth and commercial outcomes across all platforms.
- Lead the WFNL’s digital media presence across our website and social platforms, driving growth in audience, engagement and brand visibility;
- Oversee the production of weekly in-season WFNL TV and Podcast content in partnership with broadcast providers;
- Create and deliver engaging, digital-first content across all platforms, including the Local Footy Hub app;
- Drive commercial outcomes through sponsor integration, advertising and partner activations across WFNL media channels;
- Produce key League publications and communications, including the Footy Record, newsletters, media releases, feature content and Annual Report;
- Manage end-to-end content delivery across match days, events and the Finals Series, including photography, video and live coverage;
- Lead the planning and delivery of the annual WFNL Media Day;
- Support the delivery of key WFNL events, including the Season Launch, Club Development Conference, Finals Series, and Junior and Senior Presentation events, through media, marketing and communications execution;
- Build and manage a network of media contributors, including writers, photographers, videographers and volunteers;
- Manage broadcast and media partnerships to maximise reach, content quality and audience impact;
- Identify and deliver new media, content and commercial opportunities to grow the WFNL brand; and
- Undertake other duties as directed by the Chief Executive Officer.
Key Relationships
Reports to:
WFNL Chief Executive Officer
Internal Relationships:
All WFNL Staff
External Relationships:
- WFNL stakeholders, including Member Club Presidents, administrators, coaches, players and umpires;
- WFNL commercial partners and suppliers, including (but not limited to) Sportscast Australia, Local Footy Hub and WYN FM;
- Key football partners and governing bodies, including the AFL, AFL Victoria, North Melbourne, Western Bulldogs, Werribee (VFL), Williamstown (VFL) and the Western Jets;
- Key netball stakeholders, including Netball Victoria;
- Local and metropolitan media across print, radio, television and digital platforms;
- Digital platform providers, including PlayHQ and Netball Connect, supporting the delivery and maintenance of the WFNL website and associated applications;
- Creative, media and production suppliers, including printers, graphic designers and content creators;
- Match-day broadcast, video and content production providers; and
- Any other stakeholders as required to effectively deliver the responsibilities of the role.
Attributes
The successful applicant will be a highly motivated and proactive individual with strong initiative and a genuine passion for pursuing a career in sports media, communications or journalism.
Essential Requirements
- Strong interest in, and understanding of, community football and netball;
- Excellent written communication and digital content creation skills;
- High level of digital literacy, including proficiency in Microsoft Office, Mailchimp and content creation tools such as Canva, video editing software and similar design platforms;
- Experience in website management and maintenance, with strong capability across a range of social media platforms;
- Excellent verbal communication and interpersonal skills, with the ability to effectively engage with stakeholders at all levels;
- Ability to work flexible hours, including evenings and weekends during the football season and Finals Series;
- Strong organisational and time management skills, with the ability to manage competing priorities and meet deadlines in a fast-paced environment;
- Current driver’s licence and access to a reliable vehicle; and
- Current Working With Children Check, or willingness to obtain prior to commencement.
Desirable
- Relevant tertiary qualifications in media, communications, journalism, marketing or a related discipline;
- Previous experience in a sports media, communications or digital content role (highly regarded); and
- Availability to commence at short notice will be highly regarded.
How To Apply
Applicants are required to submit a Cover Letter and Resume to jobs@wfnl.com.au to be considered for shortlisting.
Applications close: Sunday 31st May 2026.
The WFNL reserves the right to close applications prior to the closing date.