WESTERN REGION FOOTBALL LEAGUE & SHERRIN EXTEND PARTNERSHIP FOR THREE MORE YEARS
The Western Region Football League (WRFL) is delighted to announce the renewal of its longstanding partnership with Sherrin, the iconic brand synonymous with Australian Rules Footballs. The three-year extension underscores the commitment of both organisations to the development of clubs and the sport in Melbourne’s West, a region integral to the fabric of Australian Rules Football.
CEO of the WRFL, David Jennings expressed his excitement about continuing the alliance with Sherrin, stating, “We are thrilled to extend our partnership with Sherrin, an iconic brand that has been an integral part of Australian football for generations. This collaboration is not just about footballs; it’s about a shared commitment to the growth and prosperity of the game in the West. We look forward to working hand in hand with Sherrin in 2024 and beyond, as we introduce a number of new initiatives to further activate the partnership over the next three seasons.”
Jennings further highlighted the significance of this partnership in fostering the development of local clubs and players, emphasising the positive impact on the broader community.
Sherrin Sales Director, Nathan Collins, said “Sherrin is proud to extend our partnership with the Western Region Football League. The WRFL’s dedication to developing grassroots football aligns seamlessly with Sherrin’s commitment to supporting the growth and enjoyment of the game at all levels. We are excited about the opportunities this extended partnership presents and the positive impact it will have on the football community in Melbourne’s West.”
Collins added, “The connection between Sherrin and the WRFL goes beyond a business relationship; it’s a shared passion for the sport. We look forward to collaborating on new initiatives that will not only enhance the playing experience but also contribute to the overall development of football.”
The renewed partnership will see the implementation of several exciting initiatives aimed at enriching the football experience for players and fans alike. Both organisations are committed to leveraging their combined expertise to contribute to the continued growth and success of Australian Rules Football in the Western Region.
For media inquiries, please contact:
David Jennings, CEO, Western Region Football League 9315 5400
Sasha Petkovic, League and Corporate Sales Manager, Sherrin Sasha.Petkovic@fotlinc.com
About the Western Region Football League (WRFL)
The Western Region Football League (WRFL) is a junior and senior community Australian Rules Football & Netball competition, consisting of 34 clubs spanning the western suburbs of Melbourne.
With a history spanning over 90 years, the WRFL is the single largest community sporting group in the western suburbs of Melbourne, and is home to a diverse and multicultural population.
Our community is bold, engaged, and fiercely loyal.
About Sherrin
From humble beginnings in a Collingwood factory, to becoming a widely recognised Australian icon, Sherrin continues to craft footballs the very way T.W Sherrin intended back in 1880. We carefully hand-make, masterfully cut and perfectly stitch our Sherrin footballs with a dedication to deliver the best ball possible.
We are extremely proud to be the football of choice for this great game of ours. In continuing our dedication to innovation and craftsmanship, Sherrin strives to provide the football community with the best possible balls and equipment, as well as offer exciting, new football products each.